Challenge

Credit Karma, Liftoff, LXT and TrueCar each had a similar objective — to establish themselves as noteworthy players in their respective industries, and as useful business or consumer resources.

Our Solution

In each case, the company had access to or commissioned unique market data that could be utilized to develop regular reports and themed insights to be communicated via press release, blogs, social channels, contributed articles and microsites.

Results

• Credit Karma – Produced a regular monthly report on credit habits picked up regularly by consumer finance and mainstream outlets.

• Liftoff – Utilized app install and other in-app actions data to shed light on consumer mobile app activity, from dating to shopping and more.

• LXT – Established annual The Path to AI Maturity executive survey, driving broad awareness and high-value industry, technology and mainstream coverage.

• TrueCar – Developed monthly and one-time themed reports that showcased the vast regional differences in auto prices and other buying habits.