Challenge

Launch LimeBike into the Seattle market as one of three initial entrants, and differentiate the offering from the competition.

Our Solution

Launched the LimeBike vision, initial fleet and subsequent additions by positioning the service as the only one truly “Built for Seattle” – with a unique design including a higher number of gears for its hills, sealed brakes for its wet climate, and a local sustainability and urban transit executive as spokesman.

Results

More than 50 articles and segments in the first two months, including coverage in nearly every important local publication, including: The Seattle Times, Seattle P-I, Curbed Seattle, KUOW/NPR and all major broadcast TV and radio stations, including ABC, CBS, NBC, FOX.